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Web guidance · Tracking
Tracking: measure with a purpose
Measurement only has value when the data answers a question. This section helps structure tracking, name campaigns and choose indicators that are connected to real objectives.
3 guides
Measure what actually supports decisions
Connect KPIs, tracking plans and UTM campaigns to concrete goals so data remains understandable and actionable.
Tracking
Building a web tracking plan
Structure events, parameters and naming rules in a tracking plan before implementing analytics tags.
Read the guideTracking
Choosing the right web KPIs
Select KPIs connected to website objectives instead of accumulating metrics with no decision attached.
Read the guideTracking
Set up clean marketing tracking with UTM parameters
Learn how to structure your UTM parameters to track marketing campaigns with a naming convention that stays clear, coherent, and usable in your analytics tools.
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