Tools · Hub

Toolbox

A selection of tools I use for diagnosis, campaign tracking, content work, and development. Each tool now has a dedicated page with explanations, limitations, and links to related guidance.

Choose quickly

Which tool should you use?

Start from the problem you need to solve, then go deeper with the guidance linked from each tool.

Audit & SEO

Analyse and prepare a page

Audit Express Web

SEO, performance, accessibility, mobile, UX, tracking, and HTTP security with an action plan.

Run an audit

Google SERP simulator

Preview title and meta description on desktop/mobile with pixel-width estimates.

Simulate a snippet

Marketing & content

Measure and improve content

UTM URL builder

Build normalised campaign links with presets and a live preview.

Build a UTM URL

Readability analyzer

Measure clarity, long sentences, repetition, and indicative target-keyword density.

Analyse a text

Development

Prototype in the browser

HTML / CSS / JavaScript IDE

Test snippets in an isolated iframe, inspect console output, and export the prototype.

Open the IDE

Security

Encrypt files with GCRYPT

GCRYPT ↗

Cross-platform file encryption and decryption application presented on its dedicated website.

Open gcrypt.net

A simple optimisation workflow

1 · Diagnose

Audit Express Web

Identify the technical and editorial elements to verify first.

2 · Improve the snippet

SERP simulator

Work on the page title and meta description.

3 · Clarify content

Readability analyzer

Reduce dense passages and check repetition.

4 · Measure campaigns

UTM builder

Prepare consistent tracking links for marketing channels.