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Web guidance · SEO
SEO guidance: visibility and structure
Useful SEO starts with pages that are clear, well structured and properly connected. This section focuses on practical improvements that can be applied directly to site architecture and content.
4 guides
Improve page clarity and search visibility
Work on on-page signals, URLs and internal linking so content is clearer for both users and search engines.
SEO
Building useful SEO internal linking
Organise internal links to guide visitors, connect related content and make site architecture easier to understand.
Read the guideSEO
Canonical tags and duplicate content
Understand canonical tags, duplicate URLs and the practical steps used to identify a primary version of a page.
Read the guideSEO
On-page SEO
Learn how to optimise a web page with stronger titles, meta descriptions, Hn tags, structured content, and internal linking.
Read the guideSEO
Write effective titles and meta descriptions
Learn how to write stronger title tags and meta descriptions to improve SEO understanding, Google display, and click-through rate.
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